EN
The “Calzedonia Summer Show – Forever Together” took place at Palacongressi of Rimini on 16th of april.
Rimini, a fun seaside town, was chosen as the ideal location to underline the very concept of the event, whose main character was “women” during italian summer, during a time period which went from the thirtys to the sixtys, and right up to our days.
On stage there was an international cast of 20 dancers from Italy, England and France, 27 models and various artists like Planet Funk, Dorotea Mele, Simona Molinari and a completely unexpected guest, the popstar Kesha, whose live performance marked the most important part of the show.
A complete show was made with Laccio’s supervision, his choreographies and the collaboratione with the Clonwerk’s creative team.
There was a parterre with 3300 guests among which the whole team of the brand from Verona, vips and journalists.
Among the celebrities were Sara Jessica Parker, patroness of the show, Tali Lennox, Ireland Baldwin, Giulia Michielini, Laura Chiatti, Carolina Crescentini and other.
The show aired on May 6th on Mediaset channel with Alfonso Signorini and Fiammetta Cicogna as presenters.
The fashion show was projected and realized by Filmmaster Events.
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IT
Atmosfere tribali e copricapo multicolor per l’estate 2015 firmata Calzedonia. 4 sfilate, 2 al giorno, per la presentazione della collezione #CLZ, una capsule di bikini destinata ad un pubblico giovane e digital-addicted.
Uno show a 360° che ha visto come protagonisti oltre ad un meraviglioso parterre di modelle, un cast di ballerini internazionali diretti da Laccio, provenienti da tutta Europa.
Per l’occasione inoltre, il brand ha scelto Twitter per regalare al proprio pubblico un’esperienza del tutto inedita. Tra i primissimi brand fashion in Europa e in assoluto il primo in Italia, Calzedonia ha utilizzato la #TweetCam, un sistema che, grazie ad una serie di fotocamere posizionate sulla passerella, ha mostrato agli utenti la sfilata in tempo reale e ha permesso al pubblico di interagire direttamente con lo show attraverso scatti personalizzati e, naturalmente, re-twittabili.
VI CONSIGLIAMO DI VEDERE ANCHE IL PROGETTO “CALZEDONIA SUMMER SHOW”!
Ecco alcuni momenti e se volete saperne di più l’ashtag è #clz!
